This Privacy Policy explains how UK Landlord Tracker ("we", "us", "our") collects, uses and protects your personal information when you visit our website or purchase the UK Landlord Income & Expense Tracker spreadsheet. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
UK Landlord Tracker is a digital product brand operated by an independent publisher. For the purposes of UK GDPR we act as the data controller for any personal data described in this policy.
If you need to contact us about data protection, email hello@uklandlordtracker.com.
2. What information we collect
You give us directly
- Order details — name, email address, billing country and the product purchased. These are collected by Hotmart at checkout and shared with us to fulfil your order.
- Support correspondence — anything you write to us (email, contact form) along with our reply.
Collected automatically
- Technical data — IP address, browser type, device, referrer and pages viewed, gathered through our website logs and analytics tools.
- Cookies — see section 7 below.
What we do not collect: we never see the income, expenses, tenant names, addresses or any other figures you enter into the spreadsheet. That file is yours, stored on your device or cloud drive.
3. Why we use your information
- To deliver the product you bought (sending the download link via Hotmart).
- To answer your support questions and process refund requests.
- To improve the website and product (aggregated, non-identifying analytics).
- To comply with our legal and tax obligations as a UK seller.
- To detect and prevent fraud, chargebacks and abuse of our checkout.
4. Lawful basis for processing
Under UK GDPR, we rely on the following lawful bases:
- Contract — to deliver the spreadsheet and provide support after you buy.
- Legal obligation — to keep records HMRC and Companies House require us to keep.
- Legitimate interests — to run, secure and improve our website and to prevent fraud, balanced against your rights.
- Consent — for non-essential cookies, where applicable. You can withdraw consent at any time.
5. Who we share your data with
We only share personal data with carefully selected processors who help us run the business:
- Hotmart — payment processing, checkout and product delivery. Hotmart is the merchant of record for your purchase. See Hotmart's Privacy Policy.
- Email provider — to send you order confirmations and reply to support requests.
- Hosting & analytics providers — to keep this website online and understand traffic patterns at an aggregated level.
- Authorities — where we are required to by law (e.g. HMRC, courts, law enforcement).
We never sell your personal data, and we never share it with third-party advertisers for their own marketing.
6. How long we keep your data
- Order records — 6 years, to meet HMRC record-keeping requirements.
- Support emails — up to 2 years after the last contact.
- Website analytics — typically up to 14 months in aggregated form.
7. Cookies & analytics
We use a minimal number of cookies and similar technologies:
- Strictly necessary cookies — required for the site to function (e.g. checkout redirect).
- Analytics cookies — to understand which pages are read and which links are clicked. Data is aggregated and does not identify you personally. Where required, these only run after you give consent.
You can clear or block cookies in your browser settings at any time. Doing so will not prevent you from buying or downloading the spreadsheet.
8. Your rights under UK GDPR
You have the right to:
- Be informed about how your data is used (this policy).
- Access a copy of the personal data we hold about you.
- Rectify inaccurate data.
- Erase your data, subject to our legal record-keeping obligations.
- Restrict or object to certain processing.
- Withdraw consent at any time, where processing is based on consent.
- Request data portability.
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, email hello@uklandlordtracker.com. We respond within one calendar month.
9. Contact & complaints
Email: hello@uklandlordtracker.com
If you are unhappy with how we have handled your personal data, you have the right to complain to the ICO without contacting us first, although we'd appreciate the chance to put things right.
Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top of the page will reflect the most recent version. Material changes that affect your rights will be highlighted on the website.